NMB Bank Branch Branding
NMB Bank - Banking
About the Project
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The Challenge
NMB Bank required a consistent and professional branding experience across 5 new branches in the central region. The challenge was to maintain strict corporate color fidelity across various materials like LED signage, window frosting, and interior wall graphics while working within tight construction deadlines.
The Solution
We implemented a multi-layer branding strategy. This included fabricating high-quality LED-illuminated 3D signage for exteriors, high-durability vinyl frosting for executive offices, and custom-printed wall murals that tell the story of NMB's partnership with Tanzanians. We assigned a dedicated project manager to synchronize with the bank's contractors.
The Results
All 5 branches were launched on schedule. The exterior signage achieved 100% brand compliance, and the interior environment significantly improved customer trust scores. The bank subsequently awarded inkMEDIA the branding contract for 3 additional upcoming branches.
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