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Branding

Tumaini Foundation Brand Identity

Tumaini Foundation - NGO

About the Project

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The Challenge

Tumaini Foundation was struggling with a dated logo that didn't reflect its growth. They needed a complete brand refresh that could work across everything from social media profiles to embroidered uniforms and stamped documents.

The Solution

We conducted a brand discovery workshop and developed a modern, symbolic visual identity. We created a comprehensive Brand Guidelines manual, designed new stationery, and produced a range of branded corporate items including mugs, shirts, and office signage.

The Results

The new identity gave the foundation a "global" look, which helped them secure a major international partnership. The board and staff adopted the new branding with 100% pride, reporting that they feel more professional when meeting donors.

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