DStv Promotional Campaign
DStv - Entertainment
About the Project
Desc
The Challenge
DStv Tanzania launched a "Home of Football" campaign and needed high-impact promotional materials for 12 simultaneous regional experiential events. They required gazebos, roll-up banners, and promotional apparel that were lightweight, durable, and easy for non-technical staff to set up.
The Solution
We produced custom-branded heavy-duty gazebos with carry bags and "quick-pop" frames. We also fabricated 24 premium roll-up banners and printed 500 sets of brand ambassador uniforms. All items were designed with high-saturation inks to maintain color depth under Tanzanian sun.
The Results
Supported 12 successful events across the country. All materials were returned in good condition for reuse in the next campaign season, and DStv recorded a 15% increase in regional subscriptions during the campaign period.
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